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PMKVY Job Roles - Retailers Associations Skill Council of India


Published on Oct 24, 2018

PMKVY Job Roles - Retailers Associations Skill Council of India (RASCI)

The Indian retail market has been ranked the second most attractive emerging market for investment after Vietnam. The Indian retail industry is estimated to be worth Rs 13-14 lakh crore in FY 2008 .The Indian retail sector is highly fragmented in nature. The penetration of Organized Retail in the Indian market is much below the levels in other countries. Organized/Modern retailing refers to trading activities undertaken by licensed retailers and includes formats such as hypermarkets and supermarkets, and retail chains.

Organized Retail, valued at Rs 96,500 crore in 2008, accounts for around 5% of the total retail market. Organized Retail has been growing at an impressive rate of 35% to 40% Y-O-Y in the last few years compared to 9-10% growth in the overall retail industry. Traditional/unorganized retailing contributes to about 95% of total retail revenues. Traditional/unorganized retailing which involves the local kirana shops, paan /beedi shops, hand cart and pavement vendors, etc. continues to be the backbone of the Indian retail industry. India has one of the highest densities of shops per population with 1.5 crore4 small retail outlets in India (14 shops per 1,000 people).

 

RASCI is a not-for-profit, independent public limited organization established under Section 25 of the Companies Act. IT has been funded by the Government of India along with Equity participation from Retailers Association of India, Reliance Retail Ltd., Future Retail India Ltd., Shoppers Stop Ltd., Globus Stores (P) Ltd., Trent Ltd., Infiniti Retail Ltd. and Connaught Plaza Restaurant (P) Ltd. to function as the Apex Skill Development Council for the Retail Industry.RASCI is a collaborative and comprehensive source of retail expertise and independent advice for industry, training organizations, educational institutions, certifying bodies, employees, students or jobseekers about skills development in the retail industry.

Courses Offered for Retailers Associations Skill Council of India


Cashier

Role Description: Individuals in this position service and process all customer transactions through various tenders whilst adhereing to accounting principles


Departmental Manager Level 6

Role Description: Individuals in this position is responsible for achieving business goals for the business unit through planning, organizing, controlling and reporting store performance.


Distributor Salesman

Role Description: Individuals in this position interact with trade / retailers to understand their needs to service them with sales relevant product offerings whilst working cordially within the team and the trade.They also carry out sell out operations like displaying products & merchandise and ensure right production



Sales Associate Level 4

Role Description: Individuals in this position interact with customers by giving specialized service and product demonstrations to maximise business in a retail environment whilst striving for continous improvements in levels of services rendered.


Store Ops Assistant

Role Description: Individuals in this position receive, move, store and deliver products whilst working cordially within the team and retail organisation


Team Leader Level 5

Role Description: Individuals in this position need to be responsible for planning store sales on a daily / weekly / monthly basis by organizing staff and resources to accomplish sales and productivity targets.


Trainee Associate Level 3

Role Description: Individuals in this position display merchandise and interact with customers to understand their needs to service them with sales of relevant product offerings whilst working cordially within the team and retail organisation.














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