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Definition
As corporations move rapidly toward deploying e-business systems, the lack
of business intelligence facilities in these systems prevents decision-makers
from exploiting the full potential of the Internet as a sales, marketing, and
support channel. To solve this problem, vendors are rapidly enhancing their business
intelligence offerings to capture the data flowing through e-business systems
and integrate it with the information that traditional decision-making systems
manage and analyze. These enhanced business intelligence-or e-intelligence-systems
may provide significant business benefits to traditional brick-and-mortar companies
as well as new dot-com ones as they build e-business environments. Organizations
have been successfully using decision-processing products, including data warehouse
and business intelligence tools, for the past several years to optimize day-to-day
business operations and to leverage enterprise-wide corporate data for a competitive
advantage. The advent of the Internet and corporate extranets has propelled many
of these organizations toward the use of e-business applications to further improve
business efficiency, decrease costs and increase revenues - and to compete with
new dot.com companies appearing in the marketplace.
The explosive growth in
the use of e-business has led to the need for decision-processing systems to be
enhanced to capture and integrate business information flowing through e-business
systems. These systems also need to be able to apply business intelligence techniques
to this captured-business information. These enhanced decision processing systems,
or E-Intelligence, have the potential to provide significant business benefits
to both traditional bricks-and-mortar companies and new dot.com companies as they
begin to exploit the power of e-business processing.
E-INTELLIGENCE
FOR BUSINESS
E-intelligence systems provide internal business users, trading
partners, and corporate clients rapid and easy access to the e-business information,
applications, and services they need in order to compete effectively and satisfy
customer needs. They offer many business benefits to organizations in exploiting
the power of the Internet. For example, e-intelligence systems give the organization
the ability to:
1.Integrate
e-business operations into the traditional business environment, giving business
users a complete view of all corporate business operations and information.
2.Help business users make informed decisions based on accurate and consistent
e-business information that is collected and integrated from e-business applications.
This business information helps business users optimize Web-based offerings (products
offered, pricing and promotions, service and support, and so on) to match marketplace
requirements and analyze business performance with respect to competitors and
the organization's business-performance objectives.
3.Assist e-business applications
in profiling and segmenting e-business customers. Based on this information, businesses
can personalize their Web pages and the products and services they offer.
4.Extend the business intelligence environment outside the corporate firewall,
helping the organization share internal business information with trading partners.
Sharing this information will let it optimize the product supply chain to match
the demand for products sold through the Internet and minimizes the costs of maintaining
inventory.
5.Extend the business intelligence environment outside the corporate
firewall to key corporate clients, giving them access to business information
about their accounts.
With this information, clients can analyze and tune
their business relationships with other organization, improving client service
and satisfaction.
6.Link e-business applications with business intelligence
and collaborative processing applications, allowing internal and external users
to seamlessly move among different systems.
INTELLIGENT
E-SERVICES
The building blocks of new, sophisticated, intelligent data
warehousing applications are now intelligent e-services. An e-service is any asset
made available via the Internet to drive new revenue streams or create new efficiencies.
What makes e-services valuable is not only the immediacy of the service, but also
the intelligence behind the service. While traditional data warehousing meant
simple business rules, simple queries and pro-active work to take advantage of
the Web, E-Intelligence is much more sophisticated and enables the Web to work
on our behalf. Combining intelligence with e-services promises exciting business
opportunities.
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