Roblox changed its logo to blue in April 2025 as part of a broader rebranding effort aimed at modernizing its image and aligning more closely with other major tech and gaming companies.
While the company hasn’t provided an official explanation, several factors likely influenced this decision:
🎨 Psychological Impact of Color
Blue is often associated with trust, safety, calmness, and professionalism. These qualities may be more appealing to Roblox’s predominantly young user base.
Red, previously used in the logo, can evoke feelings of urgency and aggression, which might be less suitable for a platform targeting children and teens.
🔄 Brand Modernization
The shift to a vivid blue color scheme is seen as an attempt to modernize the brand and create a more cohesive identity across various platforms, including the Creator Hub and the Universal App. This change aligns Roblox with other tech companies that utilize blue in their branding to convey professionalism and trustworthiness.
📅 Timeline of Changes
January 2025: The green play button was changed to blue.
April 2025: The blue logo began appearing on the Apple App Store and Google Play
These changes indicate a gradual rollout of the new color scheme across Roblox’s platforms.
🗣️ Community Reaction
The new blue logo has received mixed reactions from the community. While some appreciate the modern look, others feel nostalgic for the older red version and perceive the new design as more corporate and less vibrant.
In summary, the change to a blue logo appears to be a strategic move by Roblox to refresh its brand identity and appeal to a broader audience by conveying trust and professionalism
