Whitney Rose, known from The Real Housewives of Salt Lake City, has had a tumultuous history with her business ventures. Her skincare line has gone through several iterations and faced significant challenges.
Whitney Rose’s business failure was tied primarily to her skincare brand called Wild Rose Beauty. She revealed on the Season 6 premiere of The Real Housewives of Salt Lake City that the business “flat out tanked,” leading to significant financial loss, including laying off about 30 employees and losing millions of dollars.
The failure was connected to costly rebranding efforts and challenges in gaining traction in a saturated skincare market. There were also reports that the brand shifted towards a multi-level marketing (MLM) model, which did not succeed and contributed to the collapse.
Whitney openly reflected on the emotional difficulty of the failure but described it as a protective redirection by the universe. She has since relaunched Wild Rose Beauty with a positive outlook.
In addition to Wild Rose Beauty, Whitney also co-founded a jewelry line called PRISM and hosted a podcast, but these were not cited as failed ventures. The skincare brand’s struggles were the main source of financial and emotional toll on her and her family.
More recently, there has been a new development. As of September 2025, a press release announced that Whitney Rose has reclaimed full ownership of Wild Rose Beauty. The release stated that the company is no longer affiliated with any former partners and that Whitney is relaunching the brand with a focus on clean ingredients and new products. This suggests she is attempting to revive her original business under her full control.
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How is Whitney Rose rebuilding her career after the failure
Whitney Rose is rebuilding her career by relaunching her skincare brand, Wild Rose Beauty, with a renewed focus on authenticity, independence, and innovation. She has reclaimed full ownership of the brand and is moving away from former partnerships and multi-level marketing models.
The rebrand emphasizes clean, cruelty-free products while bringing back fan favorites and introducing new items. Whitney describes the relaunch as deeply personal, aiming to create a beauty brand that empowers and celebrates authenticity.
She has been open about her past business failure, using her public platform to share her truth and gain support from fans and peers. Whitney is also focusing on other ventures, such as her co-founded jewelry line PRISM and her podcast, while working to rebuild her finances and rediscover joy in her life. Her approach combines transparency about past struggles with a forward-looking, resilient mindset to rebuild trust and engagement with her audience.
Overall, Whitney is turning a challenging chapter into an opportunity for growth and connection with her community, supported by both personal reflection and strategic business moves.
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