Register Card Activation Register Card Activation

To activate your new Serve Card, login into Locate the card activation notification and click the Activate button. Enter the information from the personalized card you received in the mail.

With Serve, the choice is yours! Choose the type of account you’d like and how you’d like to get started:

Serve American Express Prepaid Debit Accounts are reloadable prepaid debit accounts that can be used virtually anywhere American Express Cards are accepted.

The Serve Pay As You Go Visa Prepaid Card is a reloadable prepaid card that can be used everywhere Visa debit cards are accepted.

To get started, you can either buy a temporary Serve card at thousands of participating retail locations, and then register at to access the full benefits and features of the Serve Account, or you can choose to register directly online at

Once you register online, you will receive a personalized card in the mail at the address you provided.

How do I activate my Serve Card?

1. Log in to your Serve Account here.

2. Locate the card activation notification and click the Activate button.

NOTE: You may have to click the arrow > to scroll past the first notification to get the card activation notification

3. Enter the information from the personalized card you received in the mail.

You can also activate your card by calling customer service and following the prompts:

  • For the Serve® American Express® Prepaid Debit Account please call 1-800-954-0559
  • For the Serve® Pay As You Go Visa® Prepaid Card please call                1-833-729-9646

Serve American Express Reloadable Prepaid Cards are available at the following retailers:

  • Dollar General
  • Family Dollar
  • Rite Aid
  • Sheetz
  • Walgreens/Duane Reade
  • Walmart

Serve Pay As You Go Visa Prepaid Cards are available at the following retailers:

  • CVS
  • Family Dollar
  • Kwik Trip
  • Rite Aid
  • Speedway
  • Walgreens/Duane Reade

How do I check my Available Balance or my transaction history?

Check your Serve Available Balance or your transaction history anytime with these options:

  • Log in to your Account online or through the Serve Mobile Appand select your Main Account.
  • Text “BAL” to 73783 for your Available Balance if you are enrolled in text alert notifications.
  • Text “HIST” to 73783 for the five most recent completed transactions in your transaction history if you are enrolled in text alert notifications
  • Call us: For Serve American Express Prepaid Debit Accounts, call 1-800-954-0559. For the Serve® Pay As You Go Visa® Prepaid Card, call 1-833-729-9646.

In your transaction history online or in the Mobile App, Active Transactions are those that are still pending and have not yet settled. Clicking or tapping ‘View all transactions’ allows you to see Completed Transactions as well as Active Transactions that are still pending. Please note that the transaction history provided via text or through the automated phone system includes Completed Transactions, not Active Transactions.

Please refer to the My Profile section to learn how to set up text alerts*.

*Messaging and data rates may apply.

Free Reloads Card

How do I check the balance on my temporary Serve card?

You can check the balance of the temporary Serve card you purchased at a retail location here. If you decide to register for a personalized Serve card, we’ll move the remaining balance to your Serve Account. You can continue to use your temporary Serve card until you receive and activate your personalized Serve card.

How can I view my monthly statement?

You can access your recent statements by logging into your Serve Account. Select your Main Account to view recent statements on the right side of the screen. You will also receive a link to view your current monthly statement via email. Click on the link in the email to log in to your Account and view your statement.

To view past statements, log in to your Serve Account. Select your Main Account and click or tap ‘View all statements.’ You will find each monthly statement for the last 24 months. Select the desired statement period you’d like to view, or print or save the statement in PDF format.

What is email verification?

In order to get the full functionality of your Serve Account you must verify the email address that you provided during registration. Email verification allows us to identify that you are the person who signed up for the Serve Account. Plus, it makes sure we have the right email address on file to send you important information about your Account.

How do I verify my email address?

We will send an email verification message to the email address you provided when you registered online. Simply click on the link in that email to verify your email address. If you have not received the verification email within 30 minutes, please check your spam or junk folder for an email from se*******@ap*.com or return to the registration form on and click the “Resend it” link.