Google Ad Manager Rolling out Optimized Pricing to all Publishers

Google Ad Manager Rolling out Optimized Pricing to all Publishers

On 05 June 2022, we will begin rolling out Optimized Pricing, an optional feature that can help protect the long term value of your inventory.

How Optimized Pricing works

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Optimized Pricing works to protect the value of your inventory by using machine learning to intelligently increase auction floor prices to more accurately reflect your inventory’s value, thereby preventing buyers from being able to purchase it for less than it’s worth.

Specifically, Optimized Pricing looks for queries where the auction floor price does not accurately reflect the value bidders might place on your inventory. In those instances, it automatically and uniformly increases the floor shared with all bidders, and applied in the auction, to protect the long term value of that inventory. In doing so, Optimized Pricing may increase the price paid for your inventory (i.e. CPM) without compromising your overall yield.

Optimized Pricing will never set a floor price lower than what you’ve configured via Unified Pricing Rules, allowing you to maintain control of your floor prices while knowing that you’re protected if they’re set too low.

Optimized Pricing will initially launch on a subset of web traffic, and will gradually roll out to more traffic over time.

How to enable / disable Optimized Pricing

Optimized Pricing will be enabled by default. Should you wish to opt-out of inventory value protection, you may do so by disabling the “Optimized pricing” control under Admin → Global setting → Network settings → Ad serving settings.

That same setting can later be used to re-enable Optimized Pricing.

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