No, Crumbl is not shutting down in 2025.The rumors you are seeing on TikTok and social media are false. The company is still operating, opening new locations (albeit slower than before), and releasing weekly flavors.
Here is the truth behind why these rumors started and what is actually happening.
1. Why the Rumor Started
The “Headquarters” Video: A viral video showed the Crumbl sign being removed from their corporate headquarters in Utah. People panicked, assuming they were going out of business. The Truth: They simply moved to a new office building nearby because their lease was up.
Specific Store Closures: While the company isn’t closing, some individual franchise owners have closed their stores due to low sales or high rent (e.g., locations in California, Florida, and Tennessee). When people see a local store close, they often assume the whole chain is dying.
Slower Growth: In 2021-2023, Crumbl opened hundreds of stores a year. In 2024 and 2025, that pace has slowed drastically. This “cooling off” period is normal for fast-growing businesses, but it looks like a decline to outsiders.
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2. The Real Issues (Not a Shutdown)
Crumbl is facing challenges, but they are legal and operational, not bankruptcy-level:
Lawsuits: In early 2025, Warner Music Group sued Crumbl for $24 million, claiming they used copyrighted music in their TikTok marketing without paying for it.
Franchisee Struggles: Some franchise owners are reporting lower profits as the “hype” for $5 cookies fades, leading to the occasional store closure mentioned above.
3. Current Status
Open for Business: They actively release new weekly flavors every Sunday night.
New Partnerships: They recently launched a collaboration with Dove (soap/body wash) and are testing new desserts like cakes and pies to boost sales.
Looking for a Buyer: Reports suggest the owners are actually trying to sell the company (possibly for around $2 billion), which is the opposite of shutting it down.
Summary:
Your local Crumbl is likely safe. If you want to be sure, check the Crumbl App to see if your specific location is still listed and taking orders.
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