To Activate a New EE SIM Card, go to myaccount.ee.co.uk/activate-sim or follow the link in your SIM pack. Enter The 14-digit SIM serial number (printed on the SIM or packaging).
Here’s how to activate a new EE SIM card in the UK:
📱 Physical SIM Activation
Insert the SIM into your phone.
Activate online (if prompted): Visit the EE activation page at ee.co.uk/help or follow the link in your SIM pack.
You’ll need to enter:
Why you got the new SIM (device upgrade, wrong size, etc.)
Your phone number
The 14-digit SIM serial number (printed on the SIM or packaging).
Receive & enter PIN via SMS from EE.
Wait for network signal: The “EE” icon appears—typically within 1–2 hours, up to 24 hours.
Test calls/data to confirm service.
🔄 Replacements vs. Lost SIMs
Upgraded or wrongly sized SIM: Follow the online activation flow above.
Lost, damaged, stolen SIM: These usually come pre-activated—just insert into your device. If it doesn’t work, contact EE (150 from EE, or 07973 100 150 from other phones).
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🍏 Apple Device Users – Extra Steps
After activation, if you’re on an iPhone:
Go to Settings → Messages, turn off iMessage, wait 10 seconds, then turn it back on.
Go to Settings → Phone, check My Number is correct—edit it if necessary.
⏱️ Timeline & Troubleshooting
Most SIMs activate in 1–5 hours, but can take up to 24 hours.
If no signal after 24 hrs:
Reboot your phone.
Double-check SIM placement.
Use a different device if possible.
Call EE Support: 150 (from EE), 0800 079 8586 or 0800 956 6000 (from other phones).
In-store activation: EE staff can assist if online activation fails.
✔️ Quick Setup Summary
| Step | Action |
|---|---|
| 1️⃣ | Insert SIM in phone. |
| 2️⃣ | Visit EE online activation if prompted. |
| 3️⃣ | Enter SIM serial and request PIN. |
| 4️⃣ | Input PIN when received. |
| 5️⃣ | Wait for EE network signal (up to 24 hrs). |
| 6️⃣ | Reboot phone if no signal. |
| 7️⃣ | Get help via phone or store if still no service. |
🛡️ SIM Swap / Fraud Alert
Be cautious—fraudulent SIM swap attempts have occurred. If you didn’t request the new SIM and it’s activated, contact EE immediately to block it and protect your account
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