According to reports, the sale of Kobe Bryant’s BodyArmor gear brought in $400 million for his estate.

According to reports, the sale of Kobe Bryant’s BodyArmor gear brought in $400 million for his estate.

Cash deal between Coca-Cola and the makers of a popular sports drink Early investors in BodyArmor, including basketball legend Kobe Bryant, made millions of dollars from the beverage.

BodyArmor announced on Monday that Coca-Cola had paid $5.6 billion for the remaining 15 percent of the company. In 2018, Coke purchased a 15 percent stake in the beverage line from PepsiCo. At exactly 8:24 a.m. on Monday, Coke announced its purchase in honour of Kobe Bryant’s two NBA jersey numbers.

The purchase of BodyArmor from Coke represents the most money the company has ever spent on a beverage brand. In 2007, Coke paid $4.1 billion for Glaceau water; in 2018, it paid $5.1 billion for Costa Coffee.

President Alfredo Rivera of Coca-Cola North America said in a statement that the company is now working “on the next stage of growth” for BodyArmor. BodyArmor is expected to generate sales of $1.4 billion this year, according to Coke.

According to the Wall Street Journal, the sale of Bryant’s BodyArmor stake will net his estate about $400 million.

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According to ESPN, Bryant made his first BodyArmor investment in March 2014, investing $6 million for a 10% stake in the company. When Bryant invested in the company, he was third in terms of total value, behind NBA stars James Harden, Mike Trout (MLB), Rob Gronkowski (NFL), and Skylar Diggins-Smith (WNBA).

After playing for the Los Angeles Lakers for 20 years, Kobe Bryant announced his retirement in 2016. According to Forbes, he made $680 million while playing in the NBA. Basketball fans consider Kobe Bryant to be one of the all-time greats.