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In this page, you can find Marketing Projects for Students Examples , Marketing Management Projects and Research Thesis Paper For MBA Students. Also Explore Dissertation Ideas on Accounting and Finance, Proposal Examples or Samples for Free for the Final Year MBA Graduates from US UK and India.  

Marketing Projects for Students Examples

Retailers Project

The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman---the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word 'retail' is derived from the French work retailer , meaning 'to cut a piece off' or 'to break bulk'..........>>>>Read More

 

Study of International Marketing

There are two main approaches to global segmentation. At the macro level, countries are seen as segments, given that country aggregate characteristics and statistics tend to differ significantly. For example, there will only be a large market for expensive pharmaceuticals in countries with certain income levels, and entry opportunities into infant clothing will be significantly greater in countries with large and growing birthrates (in countries with smaller birthrates or stable to declining birthrates, entrenched competitors will fight hard to keep the market share). .........>>>>Read More

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